Dallas Lawrence (@dallaslawrence) of Burson-Marsteller has a great blog on Mashable today on how to handle a crises over Twitter.  One that I hadn’t considered was about being prepared to quickly get a video response up. That is ideal since telling your story personally conveys sincerity in a way the written word can not. I [...]

crisis comm · social media · Twitter

Google has launched a major consumer educational campaign called Good to Know which encourages people to protect themselves and their information on the Web. So often, companies shy away from being associated with hot button issues, but in many cases, getting out in front of an issue helps a company guide the discussion about it [...]

crisis comm · Google · privacy

  Yesterday’s #DCWeek Apps for the Environment was a great example of  the new way government is interacting with the technology community. EPA held a contest for app developers to use publicly available EPA and other government data to create environmental apps. What was different from other initiatives and contests, according to several panelists and [...]

apps · environment · EPA · government

My former colleague, Becky Sheetz-Runkle, has written an interesting book applying the classic Sun Tzu philosophy on war to the way women behave in the workplace called Sun Tzu for Women. Contrary to the title, its not about fighting like men, its about using the 2000 war time strategies of Sun Tzu to succeed. If you [...]

success · sun tzu · women in tech

  Our friends at Foodem held a great event last night with Chef Tony in Bethesda as part of #DCWeek. The casual networking event brought together local farmers, coops, trade groups, restauranteurs, policy makers, government program managers and techies to discuss the intersection of technology and sustainable food. Foodem’s transparent, open marketplace provides small growers [...]

DCWeek · strategy · sustainable

Jobs. It’s all anyone is talking about. And no, not just Steve. With American unemployment at a steady 9% and Pres. Obama hoping to pass the American Jobs Act, the job market is a constant topic of discussion. Will old businesses go under, will new ones stay afloat, will a company veteran be gone in [...]

college · economy · jobs · students · tips

The simple art of putting out news has never been so (it must be said) ugly. Two decades ago, it was all a well-oiled machine that hummed along. We briefed monthly pubs and reviewers on a product 6 months in advance, the weeklies 7 days out, the dailies 2-3 days prior and we put out [...]

advance · exclusive · news

While people have defined “thought leadership” in a variety of ways over the years, real thought leadership has never been as difficult to define as it is today. Today, in the age when everyone can have a bully pulpit, i.e. a blog, user generated content, Twitter, Facebook page, their own YouTube channel, etc., almost anyone can “position” [...]

thought leadership

I love the title of this Bob Cramblitt blog where he likens the software dev phenomenon known as feature creep or scope creep to writing. I’m reminded of a previous blog posting I did on my new Citi PremierPass Elite Level World Elite MasterCard.  Good reading for all corporate writers. Bob also references one of [...]

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My mother had a saying she often repeated in Assyrian. I don’t know how to say it in Assyrian but the English translation was something like “Two people fall in love and decide to get married and the whole town goes crazy.” Well, for Lauren and Joe’s weekend wedding celebration, the guests at The Douglas [...]

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