Public Relations and media outreach have mutated since the newsroom days, but despite the digital revolution, some things never change. If your company wants more coverage by today’s media, it needs to be proactive. There are simply too many media contacts with too large an audience and too deep a topic pool, to sit back [...]

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I recently attended the Data 2.0 Conference: where three of our clients participated on a variety of panels. These clients: CitrusLeaf, SkyTree and Clearspring each have unique product offerings within different markets. What they have in common is leverage of the data surplus which is plaguing not only web based companies, but retailers and governments [...]

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As I watch today’s Valentine’s Doodle/Video from Google, I am struck once again at the brilliance of this simple marketing effort. Apparently, it started when Google’s founders took off to go to Burning Man, and left a Doodle on the page so people would know they were out if servers crashed.Since then, they’ve created doodles [...]

Google · Marketing · Valentines · viral

Dallas Lawrence (@dallaslawrence) of Burson-Marsteller has a great blog on Mashable today on how to handle a crises over Twitter.  One that I hadn’t considered was about being prepared to quickly get a video response up. That is ideal since telling your story personally conveys sincerity in a way the written word can not. I [...]

crisis comm · social media · Twitter

Google has launched a major consumer educational campaign called Good to Know which encourages people to protect themselves and their information on the Web. So often, companies shy away from being associated with hot button issues, but in many cases, getting out in front of an issue helps a company guide the discussion about it [...]

crisis comm · Google · privacy

  Yesterday’s #DCWeek Apps for the Environment was a great example of  the new way government is interacting with the technology community. EPA held a contest for app developers to use publicly available EPA and other government data to create environmental apps. What was different from other initiatives and contests, according to several panelists and [...]

apps · environment · EPA · government

My former colleague, Becky Sheetz-Runkle, has written an interesting book applying the classic Sun Tzu philosophy on war to the way women behave in the workplace called Sun Tzu for Women. Contrary to the title, its not about fighting like men, its about using the 2000 war time strategies of Sun Tzu to succeed. If you [...]

success · sun tzu · women in tech

  Our friends at Foodem held a great event last night with Chef Tony in Bethesda as part of #DCWeek. The casual networking event brought together local farmers, coops, trade groups, restauranteurs, policy makers, government program managers and techies to discuss the intersection of technology and sustainable food. Foodem’s transparent, open marketplace provides small growers [...]

DCWeek · strategy · sustainable

Jobs. It’s all anyone is talking about. And no, not just Steve. With American unemployment at a steady 9% and Pres. Obama hoping to pass the American Jobs Act, the job market is a constant topic of discussion. Will old businesses go under, will new ones stay afloat, will a company veteran be gone in [...]

college · economy · jobs · students · tips

The simple art of putting out news has never been so (it must be said) ugly. Two decades ago, it was all a well-oiled machine that hummed along. We briefed monthly pubs and reviewers on a product 6 months in advance, the weeklies 7 days out, the dailies 2-3 days prior and we put out [...]

advance · exclusive · news