CAT | business
17
Google Gets in Front of Privacy
No comments · Posted by Robin Bectel in business, crisis comms, general pr
Google has launched a major consumer educational campaign called Good to Know which encourages people to protect themselves and their information on the Web. So often, companies shy away from being associated with hot button issues, but in many cases, getting out in front of an issue helps a company guide the discussion about it [...]
crisis comm · Google · privacy
9
EPA Shows How Government Wants to Engage with Tech Community
No comments · Posted by Robin Bectel in business, events, green tech
Yesterday’s #DCWeek Apps for the Environment was a great example of the new way government is interacting with the technology community. EPA held a contest for app developers to use publicly available EPA and other government data to create environmental apps. What was different from other initiatives and contests, according to several panelists and [...]
apps · environment · EPA · government
8
Sun Tzu for Women – The Art of War for Winning in Business
No comments · Posted by Robin Bectel in business, events, general pr
My former colleague, Becky Sheetz-Runkle, has written an interesting book applying the classic Sun Tzu philosophy on war to the way women behave in the workplace called Sun Tzu for Women. Contrary to the title, its not about fighting like men, its about using the 2000 war time strategies of Sun Tzu to succeed. If you [...]
4
To the Current College Student: Prepare
No comments · Posted by Katie Simmons in business, general pr
Jobs. It’s all anyone is talking about. And no, not just Steve. With American unemployment at a steady 9% and Pres. Obama hoping to pass the American Jobs Act, the job market is a constant topic of discussion. Will old businesses go under, will new ones stay afloat, will a company veteran be gone in [...]
30
Lying and the Culture of Measurement
No comments · Posted by Robin Bectel in business, general pr
There have been some interesting stories over the past year that have really made my jaw drop. Board of directors who wired tapped their own employees to search out a spy, PR people who posted fake reviews and store employees who lied to customers about items in stock or prices just to add a few [...]
