Public Relations and media outreach have mutated since the newsroom days, but despite the digital revolution, some things never change. If your company wants more coverage by today’s media, it needs to be proactive. There are simply too many media contacts with too large an audience and too deep a topic pool, to sit back [...]

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I recently attended the Data 2.0 Conference: where three of our clients participated on a variety of panels. These clients: CitrusLeaf, SkyTree and Clearspring each have unique product offerings within different markets. What they have in common is leverage of the data surplus which is plaguing not only web based companies, but retailers and governments [...]

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As I watch today’s Valentine’s Doodle/Video from Google, I am struck once again at the brilliance of this simple marketing effort. Apparently, it started when Google’s founders took off to go to Burning Man, and left a Doodle on the page so people would know they were out if servers crashed.Since then, they’ve created doodles [...]

Google · Marketing · Valentines · viral

Google has launched a major consumer educational campaign called Good to Know which encourages people to protect themselves and their information on the Web. So often, companies shy away from being associated with hot button issues, but in many cases, getting out in front of an issue helps a company guide the discussion about it [...]

crisis comm · Google · privacy

My former colleague, Becky Sheetz-Runkle, has written an interesting book applying the classic Sun Tzu philosophy on war to the way women behave in the workplace called Sun Tzu for Women. Contrary to the title, its not about fighting like men, its about using the 2000 war time strategies of Sun Tzu to succeed. If you [...]

success · sun tzu · women in tech

Jobs. It’s all anyone is talking about. And no, not just Steve. With American unemployment at a steady 9% and Pres. Obama hoping to pass the American Jobs Act, the job market is a constant topic of discussion. Will old businesses go under, will new ones stay afloat, will a company veteran be gone in [...]

college · economy · jobs · students · tips

While people have defined “thought leadership” in a variety of ways over the years, real thought leadership has never been as difficult to define as it is today. Today, in the age when everyone can have a bully pulpit, i.e. a blog, user generated content, Twitter, Facebook page, their own YouTube channel, etc., almost anyone can “position” [...]

thought leadership

There have been some interesting stories over the past year that have really made my jaw drop. Board of directors who wired tapped their own employees to search out a spy, PR people who posted fake reviews and store employees who lied to customers about items in stock or prices just to add a few [...]

lying · measurement