Dallas Lawrence (@dallaslawrence) of Burson-Marsteller has a great blog on Mashable today on how to handle a crises over Twitter.  One that I hadn’t considered was about being prepared to quickly get a video response up. That is ideal since telling your story personally conveys sincerity in a way the written word can not. I [...]

crisis comm · social media · Twitter

Joe Chernov from Eloqua told a story here at the Digital Media Conference that I think is a good lesson for many companies approaching social media. While many companies are looking at social media as a way to speak directly to customers and other audiences, it is really about participating in the community. Joe related [...]

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Ironically, for a conference on digital and social media, the DMC 2011 event could benefit from being tremendously more social. In all fairness, DMC is not alone. Many conferences are still stuck in PowerPoint mode, with speakers pontificating to the audience who gets little chance to interact with the speakers and no opportunity to network [...]

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